The Frederick Douglass Foundation
  • The Frederick Douglass Foundation

    Without A Struggle, There Can Be No Progress

  • The Frederick Douglass Foundation of California


    Our strategic counsel begins by helping you define your end objective. We do this by employing some old-fashioned values that are all too rare these days.

    We listen. We ask questions. We respect the uniqueness of your organization and its needs. From there, we will craft a strategy that measures and models each step, with the milestones required to achieve your end goal. We consider ourselves full partners with our clients, and we are not afraid to disagree, regardless of the popularity of our views, in order to give you the very best counsel.

    At FRED, we'll help you define what you want to accomplish, plan how best to accomplish it, execute and evaluate it.


    The three "C's" of communications:


    We hear you and work with you to determine and develop a message that is entirely clear, concise, consistent and resonates with your target.

    We help you integrate your message across various media (newspaper ads, direct mail, website, social, billboards, etc.) so that your message stays clear, concise, consistent.

    At FRED, communication is the act of conveying information for the purpose of creating a shared understanding.


    We bring to our clients a wealth of background and experience in public affairs that is unmatched by other consulting firms in the state.

    We understand the ever changing dynamics in communities of color is part of a critical path requirement for success.

    Because we have experienced the physical impact of socioeconomic disparities, the pain of institutional racism, and inequity of services experienced by our families, our children and communities, FRED is uniquely positioned to help you develop messaging that will reach, resonate and reflect self-determination, wellness, justice, economic prosperity and personal responsibility in communities of color.

    • Kevin McGary


      Campaigning requires the mastery of demographic targeting combined with the right message to effectively market to that demographic. I know my team is uniquely prepared to assist both political and business clients reach their goals.

    • Rochelle Conner

      Executive Member

      As the daughter of a Pastor and author of the book: "Why God Cares About Politics", I know FRED can help you put together a winning campaign plan that uses a combination of durable strategies and innovative tactics that firmly plants your messaging in communities of color.

    • Chris Pareja

      Business Development

      From field organizing and get-out-the-vote efforts to earned media, paid communications and ballot initiatives, I know FRED can help your campaign succeed in the fast-paced world of modern politics. We look forward to working with you!

    • Marie Stroughter

      Media Director

      As a blogger, podcaster, speaker, and the opinionated host and co-founder of the African-American Conservatives (AACONS) Radio Show, I understand that campaigning is not completely a science, nor is it totally an art. At FRED we bring both science and art to our clients.

    • Craig DeLuz

      Legislative Advocacy

      As the President of the UnCommon Sense Media Group my goal is to not only provide our clients with internal focus and organization, but to also provide external communications, outreach and influence. FRED has the same goal. And because we both understand legislative advocacy plays a critical role in helping our clients reach their goals, we work together.

    • Walter Hoye


      As founder, my goal is to grow a strong movement of Black Republicans, reflecting the Party of Abraham Lincoln, that address the issues of culture, race, poverty, religious freedom and the sanctity of human life from a conservative Judeo-Christian worldview.


    The Frederick Douglass Foundation of California (affectionately known as FRED) is NOT your typical foundation. We are a 501(c)(4) political consulting firm, led by pro-active Americans committed to the development of 21st Century approaches to today's problems with the assistance of elected officials, scholars from universities and colleges and community activist.


    Ideas are power. As liaisons to Black Americans, faith based organizations, conservative candidates, party and elected officials, we are perfectly positioned to provide overall strategy, campaign management, and grassroots programs that reach deeply into communities of color. It is our goal to build far-reaching durable solutions, that will clearly define success for our communities.


    Founded by Walter B. Hoye II, we create campaign strategies that move a simple, powerful and unifying message. Our executive team is experienced in serving the needs of elected officials, schools, cities, counties, other public agencies and private sector clients, which expect nothing less than outstanding professional service. Our advantage lies within the heart of our people. Each member brings a unique talent and expertise to our clients. Together, we are a powerful and persuasive team that can think outside the box, network throughout the state and communicate effectively with politicians, community and corporate leaders on issues and causes that affect our clients.


    When you invest in the Frederick Douglass Foundation of California, you're helping us build awareness in communities of color that a conservative agenda of traditional values, limited government and free markets, driven by a Judeo-Christian worldview, is of the greatest marginal benefit to low-income Americans.

    Join Us Now For Only $30.00/Month Or $300.00/Year


    The future we're working towards is a culture where human life is valued, families flourish, and religious liberty thrives. As a Frederick Douglass of California 21st Century Abolitionist you're helping us educate, equip and empower faith-based leaders to embrace, take a stand for and apply biblical principles to public policy. To mail a gift or pledge, please complete our printable form and mail it, along with your credit card information or check, to the address at the bottom of the form. Please do not send cash. To make a general Donation via Paypal, click here.



    As a 501(c)(4) tax-exempt non-profit organization, all contributions or gifts to the Frederick Douglass Foundation of California are not deductible as charitable contributions for Federal income tax purposes. The Frederick Douglass Foundation of California is a DBA of the California Civil Rights Foundation, a tax-exempt non-profit organization under the IRS code section 501(c)(4) of the internal revenue. Also note that the Frederick Douglass Foundation of California does not accept contributions from business corporations, labor unions, foreign nationals, or federal contractors; however, it may accept contributions from federally registered political action committees. Donations may be used for political purposes such as supporting or opposing candidates.

  • Address

    Frederick Douglass
    Foundation of California
     California Civil Rights Foundation
    34383 Alvarado-Niles Road Road, Suite 251
    Union City, CA 94587-4455

    Join The Movement

    Yes!! The Frederick Douglass Foundation is a national education and public policy organization with local chapters across the United States which brings the sanctity of free market and limited government ideas to bear on the hardest problems facing our nation.

    Contact Us

    We look forward to hearing from you.